Services

Click on Service Titles to reveal more information:

• Reputation Management
   
  The reputation of a company or organisations is built on perception from the public, direct and indirect stakeholders, shareholders, potential employees and other key influencers. These perceptions dictate the amount of trust and business believe that will be given to the company or organisation from governments, business, employees, stakeholders and the wider public.
  
  The proliferation of new media technologies dictates that companies and organisations are under even greater scrutiny. In this changed world companies and organisations must react quicker, carry out in depth issue analysis and study the landscape and the environment they operate within.
  
  Taylor Keogh believes that reputation management is the overarching term for the work that we do. Reputation Management is a multidisciplinary task that engages on several levels and listens to people that matter both inside and outside a company or organisation. We are experienced working with clients to ensure they have the appropriate communications in place to coordinate all their key messages and they have the ability to act quickly.
• Community Relations, Public Consultation and Planning
   
  An interesting aspect of globalisation, the growth of big business and the proliferation of media technologies is that all companies and organisations must operate and communicate at a global, national and local level. What is acceptable business practice in one country or region where a company operate is not always acceptable in another.
  
  It is no longer good enough for a company to rely on its global position as a leader in its field or a friend of influential stakeholders to keep its reputation in a positive light. It is no longer the case that "the people in the central head office" can expect to roll out or dictate changes to the subsidiary or at a regional level.
  
  Local engagement can make a project a success and achieve objectives and goals. Lack of local engagement can result in the risk of the blocking of a project, the alienating of the local community and the reputation of a company or organisation being tainted and damaged.
  
  Taylor Keogh through experience understands that it is important to consult for change at a local level. We have worked with our clients developing large and small energy projects where local planning is very important. We believe that sharing the ideas and listening to local stakeholders is the key to success. It is important to talk with the local people to understand their concerns and opinions.
• Strategic Communications Planning
   
  We believe that, all communications programmes are functions that run to support the organisations overall business objectives.
  
  In wide terms communications planning can cover all the major disciplines from corporate communications, analyst relations, communications with media and trade journals, internal relations and change management, brand and product communications to public affairs and government relations.
  
  We have the capability and have successfully delivered communications programmes with all or a mixture of the above disciplines.
• Public Affairs and Government Relations
   
  In simple terms Public affairs and Government Relations is the assessment of central and local government policy and to understand how this will effect and change an industry, a situation and wider society.
  
  In regulated industries it is imperative that companies and organisations understand the changes to laws and regulations and how these changes will affect their objectives in advance.
  
  By monitoring and understanding how policy is conceived, developed, delivered and the motivations and stakeholders that are driving change is the only way that organisations can hope to influence future laws and regulations. The key to success is to being in early and to understand the changes.
  
  We offer a series of public affairs services: party and policy analysis, parliamentary monitoring, central & local government briefings and contact programmes and issues monitoring and analysis.
• Corporate Communications
   
  We define Corporate Communications as focusing on the overall larger picture of a company or organisation. It is the complete collection of issues that they face. It starts with the messages that are sent to the outside world and the response that is received back.
  
  Corporate Communications must focus on the business plan and goals, the ethos and what the company or organisation stands for, the brand values and the over all modus operandi and reason to exist.
  
  Corporate communications does not focus on single issues or single products it focuses on the full breath of issues that an organisation may face.
  
  We are capable of working with organisations and can successfully deliver a Corporate Communications programme which includes: media and analyst briefings for the senior leadership team and board members, parliamentary briefings, interviews with trade and national media, high level political and industry stakeholder engagement, international media tours and helping companies secure investment.
• Internal Communications
   
  Companies and Organisations are collections of people.
  
  Regardless of the type of company or the sector you operate in employees are the frontline and the public face. Employees are the most valuable asset of any organisation or company.
  
  Employees are responsible for meeting and greeting the public and explaining what the organisation does, what it stands for and what it offers. They run the operations, achieve the strategic goals and are responsible for the success and profit.
  
  It is proven that companies and organisations that have a well informed and educated work force run more successfully and are more profitable than those that do not.
  
  Internal communications/Employee engagement allows the company to assess what the employees understand about the company, how it works, where they fit and their individual tasks. If there are gaps in their knowledge then there will be gaps in the potential of achieving the goals and objectives as set down from the leadership team. There must be clear communication from the 'floor to the boardroom' if the company is to succeed.
  
  Any changes to a company or organisations strategic direction, objectives or focus must be communicated clearly to the employees. They must be engaged and leaders must understand what motivates the workforce. They must be brought on the change journey and equipped with the information, knowledge and tools to operate under the new circumstances.
  
  Taylor Keogh has a history and experience implementing internal communications programmes and change management programmes for companies and organisations. This work has been delivered in the context of improving employee performance or when faced by merger and acquisitions. This work has focused on delivering communications programmes that ensure that messaging between the board room and the floor are clear and operational. All employees feel engaged and understand the direction that is been taken so they can deliver to the collective success.
• Media Relations
   
  The proliferation of media technologies and outlets has given journalists, "citizen journalists" and individuals new tools that they use to subject organisations and companies to greater and faster scrutiny. Managing and maintaining positive relationships with journalists and bloggers is more than ever an intricate part of maintaining a positive reputation.
  
  Communication with the media and journalists is not as simple as 'turning on and off a tap'. Companies and organisations must focus on being in control of the information flow and messaging that affect them. They must choose when to embark on a media briefings and when they should not.
  
  Taylor Keogh has experience in working with national and international journalists from the various sections of the media including; national newspapers, trade publications, TV and radio, documentary makers and online news portals. We are experienced in writing press articles and briefing journalists as and when needed.
• Crisis Communications
   
  As a result of the proliferation of media technologies any failure, mistake or mishap whither it be due to poor planning, inadequate processes, people failure or systems failure rapidly manifest themselves as reputational risks which may far outweigh the costs.
  
  A good reputation can take years to build but it can be washed away and ripped apart in hours. Once it is gone it can take years to re-build a reputation or to shake off the accusation made about a company or a organisations brand and reputation.
  
  Maintaining a positive reputation and avoiding crisis is achieved by following through on your promises to stakeholders and customers and maintaining a timely clear and open dialogue with them all.
  
  Taylor Keogh is experienced in the multifaceted media environment that we operate in today. We understand the importance of collecting and analysing information that presents a reputational threat to companies and organisations. We believe in being prepared and identifying and any potential problems to our clients reputation.
  
  We believe that by putting in place an early warning system which identifies problems and having an integrated plan that involves all leaders in our clients companies and organisations are the keys to successful crisis management.
• Digital media and modern conduits
   
  The world we live in today is dominated Facebook, You Tube Twitter, Google, Linkedin, Flash media, SMS, picture messaging and twenty-four hour news churn. It is important to understand the affect theses digital mediums have on communications programmes and the reputation of a company.
  
  We have in house experience in digital media, design, social networking, mobile communications and the development of Web 2.0. We understand that these tools are part of communications campaigns in the 21st century but they must be used in a clever way.